As the biggest OLED TV to date, the LG OLED97G29LA has a truly cinematic appeal.

The best made bigger
Always the first choice for clarity and depth, OLED screens are now bigger than ever. This 97 inch OLED is the largest yet and truly cinematic. At nearly four times the size of a 50 inch screen, you’ll be drawn into the picture like never before – just like being at the cinema.

Evo - enhanced
LG’s Evo panel maximised OLED’s already impressive picture performance. Brighter and clearer than ever, Evo is a big step up. Now, even Evo has just got better. With this LG 97 inch TV, you get new heat dissipation technology, which makes the picture even brighter than the original Evo screen. For lifelike, brilliant images, the LG OLED97G29LA is simply the best of the best.

Made for the wall – Gallery design
No deeper than a typical heating controller, this slimline, ‘Gallery’ design TV takes pride of place in your room, without dominating it. The latest G-series OLED TVs have a slimmer bezel for even sleeker style. The built-in wall bracket mounts the TV flush to the wall, giving this TV a stunning appearance.

Alpha 9 Gen 5 processing for improved sound and vision
Now in its fifth generation, LG’s mighty Alpha 9 processor optimises sound and vision for spectacular results. Using AI technology, the picture and sound are optimised to best suit the genre – be it movies, sport, gaming or regular TV. With enhancements to picture tone-mapping, background enhancement and upscaling, picture processing is more advanced than ever. Virtual sound channel up-mixing increases from 5.1.2 to 7.1.2, giving an even more enveloping sound on the LG OLED97G29LA.

AI Picture /Sound Pro for professional sound and vision
Using a huge database of over one million visual date points, AI Picture Pro uses deep-learning algorithms to recognise content, remove noise and optimise the picture. AI Sound Pro leans from more than 17 million audio data points, identifying voices, effects and frequencies. From here, it optimises the sound by genre, giving a more natural sound quality.

Ultimate detail - Dolby Vision IQ
For ultimate detail, in all environments, this LG OLED features Dolby Vision IQ. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.

See the picture exactly as originally intended, with Filmmaker Mode
If you’re mad about movies, you’ll love Filmmaker Mode. Designed in collaboration with filmmakers and Hollywood studios, Filmmaker Mode lets you experience the cinematic vision, exactly as the director intended. Overriding the TV’s own motion and picture processing, Filmmaker Mode presents the correct aspect ratio, colour and frame rate – just as the filmmakers intended.

Made for gaming – with Game Optimiser and more
The improved Game Optimiser utilises an enhanced gaming menu, giving you quick access to important settings. There are now five game genre presets, including a new one for sports games. Equipped with 48Gbps HDMI 2.1 sockets, this LG TV is designed to get the very best from today’s, and future, games consoles. ALLM (Auto Low Latency Mode) and VRR (Variable Refresh Rate) mean that your TV automatically adjusts to the optimised settings for gaming – giving you a smoother and faster response.

4.2 multi-speaker system, AI Sound Pro and Dolby Atmos compatible sound
Featuring an enhanced, 4.2 speaker system with 60 watts power output, the OLED97G29LA offers an impressive, room-filling sound. Using AI algorithms, AI Sound Pro up-mixes two-channel audio to virtual 7.1.2 sound – producing a much more immersive sound and enhanced dialogue. With a Dolby Atmos processor built-in, this LG 97” TV decodes Atmos sound tracks - giving you the potential for even more enveloping audio.

Welcome home, with LG webOS 22 – the best in smart TV
Widely regarded as one of the best smart TV platforms, LG’s webOS system continues to set the standard. This webOS system offers improved personalisation and recommendations. You can create up to six personalised profiles, with individual viewing suggestions, sport alerts and app lists.

NFC Magic Tap for content mirroring around your home
You can access your webOS TV profile via your smartphone with the NFC Magic Tap app. Even better, NFC Magic Tap lets you mirror content from your mobile to the TV – and not just a single TV. You can mirror content from one TV in your home, to another, using the Room To Room Share function. This lets you view cable or satellite content on multiple screens, without the need for additional set-top boxes.

The hub of your home entertainment – with voice control
Featuring LG’s ThinQ AI technology, you can control a Home IoT ecosystem with natural voice recognition. With both Google Assistant and Amazon Alexa built-in, it makes it even easier to control your LG OLED TV and quickly access the entertainment you’re looking for.

Bring the cinema in to the heart of your home, with the LG OLED97G29LA.

Please note, this Smart TV features third party Apps. These Apps may be modified or withdrawn at any time. There may also be a delay in launching some of the featured Apps. Catch-up TV Apps may vary by region. The function and availability of apps is not covered by the manufacturer’s or Richer Sounds’ guarantee.